Welcome to your next epic experience.

Tucked along South Florida’s fabled A1A in Lauderdale by the Sea, Plunge Beach Hotel is a laid-back, low-key retreat for beach lovers and bohemians in search of an edgy, off-the-radar getaway. Catering to today’s creative class, this oceanfront hideaway shuns corporate conformity in favor of a brilliantly offbeat approach to food, fun, music, technology, recreation and guest rooms. All in a world-class location that celebrates the timeless traditions of the Great American Beach Town.

I made it to South Florida late last night, too exhausted to go out. Today, I began with an early morning dip in the Atlantic and a nap under this palm tree. Feeling refreshed, I'm off to explore. (But, spoiler alert - I already love it here). #TakeThePlunge 📷: @burli666
There is one timeless and universal truth: nothing beats a cold beer on a hot afternoon. #BackflipBeachBar 📷: @totte182
Pool first, then the beach. Or the other way around - there's really no wrong way to do it. #TakeThePlunge
Introducing: Bean & Barnacle. Stop by our newly opened coffee shop for that vital early morning brew or a delicious bite to eat, anytime from 6:30am–9pm. #FirstThingsFirst #CoffeeAKASurvivalJuice #TakeThePlunge
When adventure calls, I've learned to answer quickly. She's persistent and won't usually rest until you're off discovering new shores. 📷: @gabikuffner
Any place that provides a complimentary beach ball is a good place in my book. #TakeThePlunge 📷: @heshlamont